Glenn’s forward vision and strategic agility are repeatedly illustrated in his career. Two decades ago, at the dawn of the digital age, Glenn Millen—from a long history in music performance and production—solved, with signature inventiveness, a major problem of this new paradigm. The groundbreaking consequences of his work (which enabled swifter builds and far more efficient digital distribution) attracted the attention and subsequent financial backing of a major public company in the digital publishing arena.
No sooner was the above venture bedded down than Glenn—once again looking over the horizon— was discerning another emerging business opportunity. He sensed innately that with the exponential advance of the internet as the go-to source for every kind of information, there was going to be the need for sophisticated processes to produce order out of chaos. Where, he asked, was the value in being one of a million answers to a single question, delivered instantaneously by a search engine. Virtually zero he reasoned. Unless, of course, a product or service appeared near the very top of the ‘million’ list. A process would be needed to to produce a managed pecking order, delivering the required order out of chaos. Inevitably, many minds around the world were focused on that same goal. SEO was being born.
Glenn and Mark formed a partnership that would excel in this new environment, pairing Mark’s peerless technical skills with Glenn’s clear-sighted strategic vision in this new digital space. Strategic vision that, time and again, would lead to better ways to do things.
Search Engine Pioneer
As recently as the turn of the century, internet search engines were a theoretical concept yet to be realised, let alone have a name. Mark Nuttney was one of a handful of computer geeks around the world, joined in the race to frame the algorithms that would unleash the power of the internet to find just about anything.
Google got there first. And, it has to be said, they’ve kept their lead. But—and this is the point—Mark Nuttney understood then what it was all about. As an authentic digital pioneer in a brave new world, Mark understood ‘search engines’ and ‘search engine optimisation’ (SEO) before the terms were even coined. And he understands them to this day better, far better, than most. Not as someone who has read up on the topic, or learned about it, or jumped on the SEO wave as an opportunistic career move—but as someone who was there when this world-changing technology was being given form and shape and its own label. Mark is assiduous in maintaining the currency of his expert knowledge in a field that he has made his specialty for almost two decades.
Mark’s role, and indeed his disposition, is in the digital lab, ever advancing the accuracy and utility of Maas’s KudoSEO plug in, and of Maas’s technology leadership more broadly.
High performance resources
‘From the very beginnings of Maas I had a singular goal as to the kind of team I wished to build and to work with. They would be organisations like Maas; lean and driven enterprises with very focused principals, aspiring to be the very best in their niche field regardless of geo-location. I believe we have achieved this. I’m pleased to introduce them below.’
Maas Media and Ninja Creative have worked hand-in-hand over the past 4 years to develop the SEO articles leveraged for our client SEO campaigns. Throughout the period, Maas Media have continually tuned the article writing style with our writing team at Ninja Creative to produce descriptive articles which are search term balanced, optimised and ready to install into the KudoSEO Plugin immediately upon receipt. Ninja Creative have in the past used the relationship with Maas Media as a component of their Trade Show offer, highlighting the long term and successful business we conduct together. Ninja Creative’s writers have noted that our briefs are so clear and full of the right information that it’s a pleasure to write for us.
The Agenda Group works with many private and public-sector clients. Their strategies have secured major public-works projects, informed government policy and delivered strategic communications campaigns, including international, national and local media and digital media campaigns.
Our associate, Mark Sutton, creates strategic outcomes across all media platforms for the corporate, private and government sectors. Mark is instrumental in sourcing projects where the Maas Media SEO systems are integral to success. Over the past 5-plus years Maas Media have worked on a series of high-profile projects under Mark’s direction, many centred in Sydney, Australia.
märken: Expert WordPress Development, Maintenance and Hosting Services
Maas Media and märken have worked together for the past 15 years across both the SEO and Website Development sectors. märken are instrumental in the ongoing development of the Maas Media KudoSEO SEO Plugin for the WordPress CMS. We count a series of märken clients as our trusted SEO clients and the continued support of Damian Marken and his team is ever-present. märken excel in the field of WordPress development, WordPress maintenance and website hosting in key national and international locations.
High Performance Clients
Yes, Maas Media seeks clients whose aspirations for SEO match their own, and their wider associates’ network. The Maas principals believe that comprehensively monitored and managed SEO is as integral to effective marketing in the 21st century as broadcast media (TV, radio, print) were in the 20th. They are excited by the contribution that actively and astutely managed SEO can make to virtually any enterprise. Put simply they ask of clients, “are you serious about being on page 1 of key search results?”
In seeking clients who understand and embrace the potential of SEO, Maas take this commitment to its ultimate conclusion, equipping clients with the skills and tools (primarily the Maas-designed KudoSEO plug-in) to embark on and sustain direct interaction with key search engines.
Maas broadly defines high performance SEO clients in the following terms.
- Strongly recognise the importance of SEO in contemporary marketing
- Prepared to invest in the skills and tools to achieve optimal SEO performance
- Open to treating MAAS as a part of their marketing strategy team